Pay Per Call and Mobile Search are like a match made in heaven. When a user is doing a search on a mobile phone looking for help solving a problem and an advertiser has a solution to that problem it only makes sense to put the advertiser in front of the user that needs help, and what better way for the communication to happen…on the phone.
See the example in this video I made about how pay per call works.
Full disclosure: I am one of the owner of http://mobilefused.com/ a mobile CPA affiliate network, which is why I made this video to explain to advertisers looking for phone calls, how to get in front of potential customers that are looking for their service.